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Branding & Packaging
Mexico City, MX
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James & Co. is a business in Mexico City that designs and fabricates custom made clothes and suits for men. With this in mind, we turned to fraternities and secret societies to build our concept. The main goal of this business is for men to be part of a club, to gain a sense of belonging and exclusive membership when they are wearing these suits.
Following the concept mentioned earlier, we chose a color palette that would reflect the values that James & Co. represents. Royal purple was selected, as it has been associated with royalty, power and wealth for centuries. Purple’s elite status stems from the rarity and cost of the dye originally used to produce it. To support this color we chose burnt orange which gives it the most contrast.
Two contrasting typefaces were used: Exodus and Montserrat. We thought these would give the brand personality and presence. For the icon we used a hand (important symbol used in secret societies) forming a “J” with the index finger and thumb, to form the initial of James & Co.