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Branding & Interior Design
New York, NY
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La Lotería restaurant, located in New York City, is a new take on authentic Mexican cuisine. The kitchen specializes in traditional Mexican dishes with a modern presentation.
The game La Lotería has been played throughout Mexico since Colonial times. Similar in concept to American Bingo, it is played using 54 widely varied characters and symbols of Mexican culture (like the skull, the moon, the mermaid & the rooster), and it was the source of inspiration for the brand’s design. Considering the authentic nature of its cuisine with its modern twist, we redesigned the entire 54 card deck using its original illustrations with a combination of pictures from modern day life.
For the interior design we incorporated a ceramic tile made by Mexican artisans. We chose a traditional pattern with a black and white color scheme to give it a modern look. The bar area is made of rustic metal and concrete, and we added yellow barstools for a pop of color. The loteria cards we redesigned were used as wall décor and framed them in white. Other accents include typical Mexican decorations such as huichol, cactus plants and ceramic vases.