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Naming, Branding, Packaging & Interior Design
Monterrey, MX
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Nobby is a beauty parlor located in Monterrey, Mexico, that specializes in hair drying. The term Nobby is British slang for fashionable, elegant, stylish, and chic. By taking into account inspiration from beauty parlors of the fifties, we developed a concept that represents these qualities.
The logo is conformed by an organic typeface that evokes the natural movement of hair. It gives the sensation of continuity, as it is a string of hair that never ends and even slides out the margins. The color palette is inspired again by the fifties vibe.
The interior design respects the same color palette used throughout the branding, which is black with pastels. The black and white floor tiles give it a vintage feel and the pastels are seen in the mirror frames and wallpaper. The black chairs and black subway tile give it a modern spin.